Creating Characters. This method is considered one of the best in modern advertising and lies in creation of the character that will become synonymous with the product or brand you need to promote. However, to ensure the brand recall with this character, you need to have it for a long time. One of great examples is The Michelin Man or Bibendum who has been a mascot of the company for more than hundreds of years.

Celebrities’ Power: a method most overused today. Very often, involving a celebrity to promote your product is an easy way to attract all the fans of the celebrity. What counts here is the right scenario for a star in your advertisement, provided by the advertising agency. A great example to provide here is Genworth Financial advertisement where a young boy beats Taylor Dent at a tennis game, later revealed he is a son of Steffi Graf and Andre Aggasi. ‘The right genes make all the difference’ was used as the tag-line for Genworth Financial.

Exaggerating products and their use is also a great advertising method as it captures consumers’ attention. One of the sticking advertisements examples is a man eating the candies being swollen by a large M&M candy.

Buzzmarketing that was not considered an effective technique in advertising has proved its efficiency. Good examples are Blair Witch Project and Hotmail campaigns.

Shocking the viewer is a very effective method of advertisements as here the interest to a product appears as the ad provides a shift in potential consumer’s comfort zone. Using metaphors and appealing the emotions of the audience also has great results.

Choose the most successful ads and follow these advertisements examples.

Creative strategies can be roughly divided into three descriptions: weak strategies, mid-strength strategies and strong strategies. Funny advertisements with brilliant humor belong to the strong strategies as the images of a funny advertising deeply set in the minds of consumers. It is in human psychology to react this way on funny things in everyday life with its grey colors and seriousness. It is like a sip of fresh air. We like to remember what makes us smile. That is why this sort of advertising is bright, remarkable and simply interesting. It cannot leave people indifferent and thus the sales promotion works. Humor is indeed a way to go for a successful advertisement.

In most of the cases funny advertisements are print ads, but can also be met on billboards and television. Good design of the picture catches attention, it communicates meaning effectively, it communicates what words simply cannot and it certainly intrigues.

First, you need to complete a job analysis and description. This will attract candidates to your company or employer to you. Second, develop an interesting job title. A chosen title will determine most part of the success of your advertisement. The content of your job advertisement becomes inefficient, when no candidate clicks on your ad to read it. The competitive advantage coming next – a paragraph of why your company is good to work at, or why you are needed to the company. Describe the duties an applicant will perform and follow with his/her routine day. If you an employee, it is time to write about your abilities, skills and professional field. Describe job requirements, work environment and opportunities with benefits, this will attract more employees. In job requirements create a point “must have” that will save you from unneeded applicants. As an employee, emphasize all your strong points and experience.
Finally add your contact information, making sure the applicants or the employer will reach you.

Online sites provide generous space for advertising. However, make sure your job advertisements are no longer than 500 words each, as you may bore the reader with too many details; be specific and laconic. Always keep in mind ‘less is more’.

You can look on-line for a site that will suit you the best. Most of the sites are easy to navigate and use. They offer you the fast work of the site, where you can post your ad in several seconds; no registration is required; you can add and remove your content instantly from the site. Thinking of where you can post free ads, you can choose from the following ideas: leafleting (handing out quarter sheets), mass posterings (if you are not merciful to the tress), mailing lists, flyers, newspapers (out of charge periodicals), chalking (if you are not lazy to wake up super early and don’t forget chalking rules to avoid troubles), television and radio free offers if any, etc.

To save your time and have a real success or broaden the limits for your advertising, post free ads online. Look for the sites that you like the most or, better, the most popular sites that provide free advertising. Try community-based sites, for instance, Craigslist.